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The ITS Office recently completed feasibility studies for deploying advanced traveler information systems (ATIS) in three regions in Florida: Southwest Florida, I-4 Corridor, and Jacksonville.
The feasibility determinations assumed that the public sector would provide much of the core infrastructure needed to support ATIS and an information service provider (ISP) would supplement the core infrastructure with additional data collection and value added services. The ISP would also disseminate information to radio, television, and internet media, operate an interactive voice response system using 511, and provide fee-based personalized services. Under this business model, all public agency information would be made available to the ISP under a license agreement and the ISP would be required to provide any additional data collected to FDOT in kind. Revenue-sharing was not considered in the analysis as a conservative assumption in testing the feasibility of the marketplace.
Extensive industry reviews and analysis of marketing factors were performed as part of the study including the following: (1) scale of market, (2) consumer segmentation, (3) market segmentation, (4) state of the ATIS marketplace for ISPs, and (5) an estimate of costs to deploy, and operate ATIS. These studies showed that the I-4 Corridor is the most attractive for ATIS and service is needed immediately. In the Jacksonville marketplace, additional ITS infrastructure is needed, but conditions are very favorable for ATIS. The Southwest Florida market is a longer-term prospect for ATIS.
Based on the recommendations of this study, the ITS Office plans to move forward with preparing a solicitation and criteria package for an invitation to negotiate with ISP for the I-4 Corridor later this year.
Please contact Gene Glotzbach at (850) 410-5616 or gene.glotzbach@dot.state fl.us for additional information.